Resume


Summary

Award-winning designer and dynamic visual problem-solver skilled at translating business objectives into results-driven communications that boost bottom-line results and gain top-line brand positioning. Special expertise in interactive design and cross-platform UI/X Design, including e-commerce, navigation, search, triggered e-mail campaigns, purchase flows, gamification, complex wire frames and leadership branding.

Recognized as creative heavy lifter, proven performer and team player with prolific conceptual thinking and meticulous computer skills adept at creating innovative designs from simple logos to full-scale branded campaigns. Agile multi-tasker who thrives in demanding, fast-paced creative departments with a positive “can-do” attitude.

Areas of Expertise:
Front-End Digital Design
E-Commerce
UXD
Web
Mobile (Across All OS Platforms)
User Interface/Experience Design, Acquisitions & Purchase Work Flows
Triggered E-Mails and E-Mail Campaigns
Interactive PDFs
Corporate Branding/Identity
Extensive Photographer & Illustrator Direction
Proficient Pre-Press Skills
Highly Organized, Adaptive, Responsive & Agile
Energetic, Enthusiastic Team Player with Positive "Can-do" Attitude

Apps:
Photoshop
Illustrator
Dreamweaver
InDesign
Sketch
Site Manager (CMS)
Acrobat
Stuffit
Aprimo
Wam!Net
Word

Working Knowledge:
HTML
CSS
Axure
Exact Target
PowerPoint


Professional Experience
Nucleus Global, Inc. Hamilton, NJ | 2015-Present
SENIOR MEDIA DESIGNER Lead designer for interactive trade show kiosks
• Create front-end apps for desktop/mobile devices, high-level interface design and interactive concept ideation.
• Architect solutions that run on multi-layer and in multi-tier environments.
• Work collaboratively with cross-functional teams.

SnapOne, Inc. Princeton, NJ | 2013-2015
SENIOR WEB DESIGNER Designed all marketing materials for startup mobile application’s cloud-based web and mobile apps that enable consumers to secure/manage their digital lives.
• Designed and customized all deal-closing new business partnership pitches, including marketing materials for Fortune 500 co-branding initiatives (i.e. Apple, Office Depot, Target, WalMart, T Mobile, Costco.)
• Boosted user engagement and drove sales by creating effective interactive responsive design process flows.
• Created effective marketing, promotions and PR strategies with senior writer; designed branding initiatives, corporate website, in-app iconography, all print materials, e-mail/promotional campaigns, press and trade PR.
• Successfully established brand identity and corporate design standards.

Charming Shoppes, Inc. Bensalem, PA | 2010-2013
WEB DESIGNER Created highly-effective online materials for a specialty/plus-size clothing company recently acquired by Ascena Retail Group, owner of Lane Bryant, Fashion Bug and Catherines.
• Increased sales in a demanding, fast-paced environment by translating online promotions into results-driven visuals.
• Exceeded demanding sales goals by creating effective visuals for online promotions.
• Enhanced user experience, increased engagement by redesigning, streamlining and overhauling complex site to produce a more visually user-friendly experience.
• Assured consistency and conformity of all materials to online specifications, including work of direct report, junior designer.
• Substantially increased online market share for all brands by designing and integrating e-commerce consumer shopping aid/recommendation tool that generating 30,000+ responses in first week alone.

Merrill Lynch Global Wealth Management Pennington, NJ | 2006-2009
SENIOR DESIGNER Led design team in large-scale collateral design initiatives for domestic, international and high net-worth markets for this leading global financial management and advisory company.
• Received outstanding recognition and was integral to the launch of the Financial Advisor Custom Marketing Support pilot program, which gained budget approval for 400% expansion; designed arsenal of collateral for 16,000 Financial Advisors.
• Designed core branding image and scalable advertising/collateral campaign for highly-effective entry into Pacific Rim, Latin America and Europe markets, introducing firm to geographically and culturally diverse markets.
•Successfully collaborated with all levels of management. Presented strategy/design rationales in creative meetings.
• Ensured all materials adhered to brand standards and specifications by supervising design and production team members in all aspects of concept, design of brochures, web banners, fact sheets, sales sheets, interactive pdfs/e-newsletters, white papers, postcards, seminars, invitations and guides.

VirtualEdge Corporation Yardley, PA | 2005-2006
SENIOR ART DIRECTOREstablished branding across advertising, collateral and web for worldwide leader of talent life cycle software, and a division of ADP.
• Leveraged industry presence, increased consumer awareness and reinforced leadership positioning by originating company branding.
• Substantially increased profitability and increased corporate visibility by creating comprehensive modular sales “tool kit” equipping sales reps to customize prospect presentations with print ads, direct mail, web banners, sales aids, PPT presentations, white papers, newsletters, trade booth, event materials and brochures.
• Integral to the acquisition of new clients Apple, Pacific Life, Delta Airlines and Schwann Foods.
• Maximized print budget, established in-house efficiencies and forged vendor relationships.

MediMedia - Veterinary Learning Systems Yardley, PA | 2001-2004
CREATIVE DIRECTORManaged fast-paced creative department through tight deadlines, multiple work streams and minuscule budgets for industry-leading publications that offered marketing leverage to pharma companies including: design/production services for ads, inserts, content sponsorship (articles), direct mail programs, literature fulfillment, call center support, sampling programs, and brochures.
• Reinvigorated withering company brand by spearheading new corporate branding initiative including the creation of new logo and corporate identity that leveraged industry presence, increased consumer awareness and reinforced leadership positioning.
• Supervised successful design and production of four monthly magazines, two quarterly research journals and 15+ clinical newsletters per year.
• Hired and managed freelance photographers, illustrators, designers and writers as needed.
• Reduced costs, increased sales, centralized process and raised design quality standards.
• Streamlined antiquated production processes by centralizing all work flows.
• Increased magazine subscriptions and book sales by re-branding/redesigning all publications.
• Increased both repeat and new business from major clients: Bayer Animal Health, Novartis, Hartz Mountain Corporation, Zoasis Healthy Pet, Merial, Idexx Laboratories and Wedgewood Pharmaceuticals by producing new corporate sales kit/materials.

Creative Promotion Partners (CPP) Princeton, NJ | 1999-2000
SENIOR ART DIRECTOR Essential to landing highly-visible national accounts for this integrated promotional marketing agency. Developed/designed comprehensive branding standards for Tylenol Brands. Created materials for Tylenol Brands, Pepcid AC, Certs, RoC Skin Care, GetWell.com, Johnson&Johnson Baby/Kids, NetGrocer.com and Aveeno accounts. Hired/directed photographers, castings, stylists, illustrators and print vendors.

TBWA New York, NY | 1990-1995
SENIOR ART DIRECTORCreated award-winning campaigns for highly-visible national accounts for this agency, which is now TBWA\Chiat Day. Art-directed ad campaigns for Bombay Sapphire Gin, Grand Marnier, Club Med, Neet Hair Remover, Peoples Bank, Air France and Woolite accounts. Hired and directed world-renowned photographers, illustrators and prop makers.

Grey Advertising New York, NY | 1987-1990
ART DIRECTOR Created and designed diverse advertising campaigns and helped land major new accounts for one of the largest global advertising companies, a full-service agency with a blue-chip roster including one-fifth of all Fortune 500 companies. Accounts included: Pan Am Shuttle, Timex Watches, BFGoodrich Tires, McCormick Spices, Crisco, Downy Fabric Softener and Canon Computers.


Awards: ANDY --"Absolut Vodka Campaign" 1991
ANDY --"Absolut Gift" 1992
ANDY --"Absolut Artists of The 90's" 1992
ONE SHOW AWARD --"Absolut Harmony" 1992
COMMUNICATION ARTS --"Bombay Sapphire Gin Campaign" 1992
MARCOM --"Merrill Lynch Charitable Giving" Brochure 2008 and 2009
FCS PORTFOLIO AWARD --"Merrill Lynch Latin America Brochure" 2010
FCS PORTFOLIO AWARD --"Why Merrill Lynch Brochure" 2010


Education: SYRACUSE UNIVERSITY Newhouse School of Communications, Syracuse, NY
Bachelor of Science, Advertising, 1985

PINE MANOR COLLEGE Chestnut Hill, MA
Associates in Business Management and Visual Art (Double Degree), Honors, 1982

HARVARD UNIVERSITY Cambridge, MA
Summer Session: Philosophy, Architecture, English Literature, 1984

MERCER COUNTY COMMUNITY COLLEGE Trenton, NJ
Web Designer Certification | AUGUST 2010
Web Developmer Certification | MAY 2011